A Consumer Is Shown a Picture of a Man Looking

question 99

Multiple Choice

A consumer is shown a picture of a man looking into the oven while a woman sits at desk nearby with her back to him. The consumer is then asked to suggest what is going on in the picture, and to fill in blanks such as "The man is ..." and "The woman is ..." This is method gathers consumer data through

• A)metaphors.
• B)sentence and picture completion.
• C)dialogue balloons.
• D)field work.

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Definitions:

Neuromarketing

An area of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.

Brain Scanning

The process of using various medical imaging techniques to visualize the structures and function of the brain, often for diagnosing conditions or researching brain functions.

Buying Processes

The series of steps or stages consumers go through before making a purchase decision, from recognizing a need to post-purchase evaluation.

Research Participants

Individuals or groups who take part in research studies, providing data through their responses or behaviors for analysis.