Which Research Technique Was Employed to Create the "Got Milk

question 29

Multiple Choice

Which research technique was employed to create the "Got Milk?" campaign, one that involves observation in real-life situations, and is now so popular that it's hard to find a company that doesn't use it?

• A)online netnography
• B)embedded field work
• C)geographic clustering
• D)consumer panel

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Definitions:

Economic Needs

Essential requirements for an individual or society to maintain a minimum standard of living, including food, shelter, clothing, and healthcare.

Political Needs

The requirements necessary for the governance and wellbeing of a society, including stability, participation, and the enforcement of legal norms.

Religious Needs

Requirements or desires that arise from an individual's faith or spiritual beliefs, impacting their way of living and interacting with the world.

Face-To-Face Interaction

Direct social interaction between individuals in close physical proximity.