Both Advertising and Promotion Are Used to Build Brands

question 22

Multiple Choice

Both advertising and promotion are used to build brands.For which of the two is it easier to measure effects that estimate contribution to sales, and why?

• A)advertising, because memory of ad imagery is simple to measure
• B)promotion, because statistical models can isolate the effect of the promotion
• C)advertising, because consumer recall of taglines is unusually high
• D)promotion, because responses can be specifically identified and tracked

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Definitions:

Intellectual Skills

Cognitive competencies encompassing reasoning, problem-solving, analysis, and synthesis crucial for learning and applying new information effectively.

Cognitive Strategies

Techniques or methods employed to facilitate learning and improve performance by enhancing the mental processes involved in learning, such as understanding, memory, and problem-solving.

Generalized Transfer

The application of skills, knowledge, or competencies acquired in one context to different, but related, contexts or situations.

Learning

The acquisition of knowledge or skills through study, experience, or being taught.