Scenario 7-5 The Solutions Group Is a Combination of Companies That Help

question 21

Multiple Choice

Scenario 7-5
The Solutions Group is a combination of companies that help clients better understand their target markets through creative research approaches.It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys.The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) The Solutions Group may want to center on field work as its primary research method because it is designed to measure "embedded" consumer practices, that is,

• A)those conducted on the spot in stores, malls, and on Internet retail sites.
• B)those tightly intertwined in the real lives of consumers.
• C)those previously subconscious thoughts or hidden feelings that are revealed.
• D)those habitual and almost automatic purchasing decisions.

---

Definitions:

Behavioral Isolation

is a form of reproductive isolation where differences in courtship or mating behaviors prevent species from breeding with each other.

Flash Patterns

Sequences of light emissions, often seen in bioluminescent organisms, used for communication, mating, or predation.

Recombination

The process by which genetic material is physically mixed during sexual reproduction, leading to the production of offspring with combinations of traits that differ from those found in either parent.

Gametogenesis

The process by which gametes, the sex cells, are produced in the gonads (ovaries and testes) through a sequence of meiotic cell divisions and differentiation.