Body Copy Based on the ____ Approach Delivers a Series

question 65

Multiple Choice

Body copy based on the ____ approach delivers a series of statements about a brand, though this technique is rarely lively and can often result in a dull ad.

• A)straight-line
• B)direct response
• C)narrative
• D)dialogue

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Definitions:

Per Person

is a measure or quantity allocated or attributed to each individual in a group or population.

Social Insurance

A public insurance program that provides protection against economic risks (e.g., unemployment, disability, old age).

Means-Tested

A determination to ascertain whether an individual or family is eligible for government assistance based on their income or resources.

Monetary Benefits

The financial gains received by individuals or organizations, often from employment, investments, or governmental policies.