What Is Probably the Most Agonizing Task to Be Done

question 43

Multiple Choice

What is probably the most agonizing task to be done during an advertising effort?

• A)setting the objective
• B)creating the budget
• C)summarizing the campaign
• D)writing the copy

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Definitions:

Controllable Variance

The difference between actual and expected outcomes that can be directly managed or influenced by a responsible party.