There Are a Number of Criteria for Setting Advertising Objectives

question 18

Essay

There are a number of criteria for setting advertising objectives.Define these terms: brand awareness, top-of-the-mind awareness, purchase intent, trial usage, repeat purchase, and brand switching.Then choose two of these concepts and give real-life examples.

Differentiate between the central nervous system (CNS) and the peripheral nervous system (PNS).

Describe the roles of the somatic and autonomic nervous systems within the PNS.

Identify the physiological effects of the sympathetic and parasympathetic nervous systems.

Recognize the neurotransmitters and chemicals involved in brain functions and sensations.

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Definitions:

Defense Mechanism

Psychological strategies employed unconsciously to protect a person from anxiety-arising thoughts or feelings.

Unacceptable Impulses

Thoughts or desires that are often viewed as inappropriate or socially unacceptable, which can cause distress if not managed.

Displacement

In psychology, a defense mechanism where mind substitutes a new aim or object for goals felt in their original form to be dangerous or unacceptable.

Psychosexual Development

Psychosexual development is a Freudian concept describing how personality develops through stages centered on erogenous zones from infancy to adulthood.