The Text Notes That Tranquility and Sameness Can Be Deadly

question 50

Multiple Choice

The text notes that tranquility and sameness can be deadly to the creative drive.It suggests shaking things up with a visit from an "alien," meaning a person

• A)who will create interpersonal abrasion.
• B)from outside the department, the firm, or the advertising industry.
• C)with a global view and a universal sense of creativity.
• D)insulated from the outside world.

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Definitions:

Ready To Be Motivated

A state of willingness and openness to be inspired or energized towards taking action or pursuing goals.

Taylor

Refers to Frederick W. Taylor, known for his work in developing the principles of scientific management to improve industrial efficiency.

Human Psychology

The scientific study of the mind and behavior, covering various aspects of conscious and unconscious experience as well as thought processes.

Emphasis

Special importance, value, or prominence given to something.