Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 100

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) The first cut of the ad is attractive, touching, cute, and just humorous enough.When an audience tests it, most viewers really like the dogs, the visuals, and the music-but they don't remember the product.Which creative guideline for television was forgotten?

• A)Persuade as well as entertain.
• B)Avoid humor whenever possible.
• C)Maintain a feeling of continuity.
• D)Show the brand.

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Definitions:

Present Value

The now value of a future financial amount or series of cash flows, discounted at a particular rate of return.

Future Value

The value of an investment at a future date, considering compound interest or returns over time.

Amortized Loans

Loans that are paid off over time through a series of fixed, regular payments where part of each payment covers the interest expense and the remaining amount reduces the principal balance.

Balloon Payment

A large, one-time payment made at the end of a loan term to pay off the remaining balance, typically used in mortgage or bond agreements.