The Risk Taken with the ____ Testimonial Is That the Person

question 29

Multiple Choice

The risk taken with the ____ testimonial is that the person may some day experience a fall from grace or a damaged reputation, thereby bringing negative aspects to the brand.

• A)infomercial
• B)demonstration
• C)expert
• D)celebrity

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Definitions:

Short-term Plans

Strategic objectives and actions designed to be implemented and achieved within a brief period, usually less than a year.

Internet Time

A concept indicating the accelerated rate of change and innovation attributed to the widespread adoption and influence of the Internet.

Vision

Describes the ability to think about or plan the future with imagination or wisdom.

Mission

The fundamental purpose or goal of an organization, often described in a mission statement.