Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target

question 26

Multiple Choice

Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores.They have already expanded the products and brands they offer to include reasonably priced items by modern design masters.Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages.Most of the advertising budget will be directed to ads in regional luxury magazines, which research shows are frequently read by affluent individuals.
-(Scenario 10-6) Which of the following methods would encourage Target's customers to recall the store's name first when they decide to go shopping?

• A)testimonial ads
• B)slice-of-life ads
• C)humor ads
• D)slogans and jingles

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Definitions:

Bushels

A unit of volume that is commonly used in agriculture for measuring quantities of grain, fruit, and other dry commodities.

Consume

The use of goods and services by households or individuals, typically referring to the act of buying and using products.

Harvest

The process of gathering mature crops from the fields.

Grain

Small, hard seeds, especially the seeds of various food plants such as wheat, corn, rye, oats, and barley.