The Phrase Creativity for Creativity's Sake in the World of Advertising

question 76

Multiple Choice

The phrase creativity for creativity's sake in the world of advertising copywriting refers to ads that

• A)are so unique and innovative that they are not understood by the general public.
• B)result in the product being remembered through one technique or another.
• C)accomplish the primary goal of entertaining in a clever or amusing way.
• D)neglect the main responsibility of communicating the selling message.

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Definitions:

Phenotype

The set of observable characteristics or traits of an organism that result from the interaction of its genotype with the environment.

Specific Genes

Individual genes that are identified as playing a significant role in determining particular traits or conditions.

Gene Location

The specific place of a gene within the chromosome, known as its locus.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, including both natural and human-made aspects.