The Most Important Function of the First Few Seconds of a Television

question 9

Multiple Choice

The most important function of the first few seconds of a television commercial is to

• A)stress the audio-then the viewer will follow up with the visual.
• B)get the name out-so the viewer can establish recall at the outset.
• C)establish the benefit-otherwise the viewer will quickly lose interest.
• D)get attention-grab the viewer immediately or the spot will probably fail.

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Definitions:

Humiliated

The feeling of shame, embarrassment, or loss of dignity resulting from an action, event, or circumstance that degrades one's self-respect or the respect of others.

Suffer

To experience or be subjected to something bad or unpleasant, typically pain or hardship.

Exhibitionists

Individuals who exhibit a compulsion to display parts of their body, especially the genitals, to an unsuspecting audience, often as an act for sexual gratification.

Shock Reaction

A severe physical or emotional response to a traumatic or surprising event, characterized by rapid heartbeat, faintness, and sometimes unconsciousness.