A Subhead for a Michigan Resort Ad Reads,"Michigan's Oldest Resort

question 48

Multiple Choice

A subhead for a Michigan resort ad reads,"Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach.Location,Location,Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of the subhead,which is to: 

• A) speak directly to readers with sound advice about the brand.  
• B) target a specific demographic group to consider the brand. 
• C) add key selling points about the brand. 
• D) promote a good feeling about the brand.

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Definitions:

Obsessive Doubts

Recurrent, persistent thoughts or impulses that are unwanted and cause significant anxiety or distress.

Right Decision

The act of making a choice that is deemed correct or best after considering all relevant information and potential outcomes.

Psychodynamic Therapies

A group of therapies derived from psychoanalytic theory, focusing on unconscious processes and unresolved conflicts from childhood.

Obsessive-compulsive Disorders

A mental health condition characterized by unwanted repetitive thoughts (obsessions) and actions (compulsions).