A Creative Director Is Working with Several New Interns, So

question 51

Multiple Choice

A creative director is working with several new interns, so she is putting together a brief set of copywriting tips for TV commercials.She realizes that a number of suggestions can be made, but which of the following would not be included on her list?

• A)Describe exactly what the audience is watching.
• B)Sell the product plus entertain the audience.
• C)Tell the same story with the audio and the video.
• D)Write for specific airtime lengths.

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Definitions:

Situational Leadership Model

A leadership theory that proposes the effectiveness of leadership styles varies depending on the readiness and behavior of the people being led and the specifics of the situation.

Telling Style

A communication approach characterized by explicitly instructing or directing others in what they should do.

Task Behavior

A leadership style characterized by clear explanations of tasks, directions, and expectations to ensure that goals are understood and accomplished.

Transactional Leaders

Leaders who focus on routine transactions, using rewards and punishments to motivate followers.