Mass Emailings That Arrive as a Form of Marketing Can

question 98

Multiple Choice

Mass emailings that arrive as a form of marketing can get a 3 to 5 percent response compared with a 1 to 3 percent for offline direct marketing efforts.What term is used to describe these mass emailings?

• A)pop-ups
• B)widgets
• C)spam
• D)opt-ins

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Definitions:

Foot In The Door

A persuasion technique where a small initial request is made to increase the likelihood of compliance with a larger request later.

Lowballing

A sales technique in which a customer is initially offered a lower price than the actual price intended to be charged, after they have agreed to purchase.

Idiosyncrasy Credit

A theoretical concept that describes the tolerance a group has for the unconventional behavior of its members, based on the individual's status and previous contributions to group cohesion or performance.

Charismatic

Possessing a compelling charm or appeal that inspires devotion or admiration from others.