Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 21

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) An idea had been suggested in an early brainstorming session to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses.Which guideline for effective television advertising does this hope to demonstrate?

• A)Show the brand.
• B)Persuade as well as entertain.
• C)Use an attention-getting opening.
• D)Emphasize the audio.

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Definitions:

Commodity

A basic good used in commerce that is interchangeable with other goods of the same type.

Legal Tender

U.S. currency that constitutes a valid and legal offer of payment of debt.

Money

Any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context.

Issued

Issued generally refers to the official distribution or release of items such as documents, currency, or securities by an authoritative entity.