Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 51

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says the position will involve working with both measured and unmeasured media.Then she asks what you know about these two types of media.You should answer by saying,

• A)"In the early days of advertising, all media were unmeasured.Currently, however, only advertising on the Internet is considered unmeasured."
• B)"Measured media include Internet, television, radio, magazine, newspaper, and outdoor markets.Unmeasured media include everything else, such as events, product placements, and coupons."
• C)"Measured media account for about 85 percent of the money spent on media.Unmeasured media account for the other 15 percent."
• D)"Measured media are directed at households and individuals.Unmeasured media are directed at businesses and members of trade channels."

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Definitions:

Telecommuting

The practice of working from a remote location outside of a conventional office environment, commonly through the internet.

Internet Access

The ability to connect to the internet to send and receive data.

Coffee Shop

A small, informal establishment serving coffee, tea, and sometimes light refreshments or meals.

Flextime

is a flexible working hours policy that allows employees to choose their start and end times, within agreed limits.