An Internet User Goes to a Large Portal, Types in a Few

question 117

Multiple Choice

An Internet user goes to a large portal, types in a few key words, then receives a list of websites that may be of interest.Generally, the higher a site appears on the list, the more likely the user will visit that sight, so advertisers want to be affiliated with those sites that show up first.Which concept does this describe?

• A)click fraud
• B)ultrabroadband
• C)viral marketing
• D)search engine optimization

---

Definitions:

Conceptual Skills

The ability to understand complex ideas and apply strategic thinking for problem-solving and planning.

Decisional Roles

Roles associated with making choices and decisions that affect the direction and operation of an organization.

Henry Mintzberg

A distinguished expert in management theory, recognized for his contributions to organizational frameworks, strategic planning, and the efficacy of management.

Arranging Coordinated Activities

Organizing and managing different tasks or actions to work together efficiently towards a common goal.