When Comparing the Cost of Radio and Television Advertising, Which

question 49

Multiple Choice

When comparing the cost of radio and television advertising, which of the following is true?

• A)Radio comes with a greater risk for unexpected production costs.
• B)Television provides a low cost-per-contact well beyond radio.
• C)Radio offers a low absolute cost that television can't match.
• D)Neither one really offers low costs compared to other media.

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Definitions:

RNA Interference

A biological process in which RNA molecules inhibit gene expression or translation, by neutralizing targeted mRNA molecules.

Noncoding RNA

RNA molecules that are not translated into proteins but have roles in regulating gene expression and other cellular processes.

Gene Expression

The process by which information from a gene is used to synthesize a functional gene product, typically protein or RNA.

LncRNA

Long non-coding RNA; a type of RNA longer than 200 nucleotides that does not code for protein but has roles in regulating gene expression.