Scenario 13-1 a Media Buyer Is Glancing Through the Latest Edition of Edition

question 35

Multiple Choice

Scenario 13-1
A media buyer is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers.The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-olds girls.It invites media buyers to contact the sales department at the teen-oriented magazine for more information.She considers this, as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.
-(Scenario 13-1) The media planner talks to her client about this possibility.The client is interested in placing an ad in the teen magazine, and cites several logical reasons as well as one that doesn't make sense (listed below) .Which of the following would not be a good reason for this placement?

• A)to reach a narrowly defined audience based on demographic characteristics
• B)to take advantage of longer life when readers hold onto their issues
• C)to attract readers looking for the latest news stories and the most timely messages
• D)to get extremely high-quality color reproduction for illustrations

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Definitions:

Schizophrenia

A chronic and severe mental disorder that affects a person's thoughts, feelings, and behavior, leading to a range of psychological symptoms, including delusions and hallucinations.

Cognitive-behavioral Therapy

A form of psychotherapy that focuses on modifying dysfunctional emotions, behaviors, and thoughts by interrogative challenge.

Schizophrenia

A mind-related illness identified by irregularities in cognition, sensory experiences, feelings, and interpersonal activities.

Positively

In an optimistic or affirmative manner, often indicating approval or the presence of a particular quality.