Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term

question 111

Multiple Choice

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class.You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway.But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site.Then, you figure it's time to get down to work.
-(Scenario 14-2) When you visited the restaurant site, the marketers were able to collect some information about you and your buying habits.How were they doing this?

• A)by counting the number of hits you made on the site
• B)by using software to monitor your activity on the site
• C)by considering you a unique visitor determined by your email registration at the site
• D)by counting keystrokes as you moved through the site

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Definitions:

Storage Failure

The inability to retain information in long-term memory, resulting in forgetting or memory loss.

Motivated Forgetting

A theory suggesting that individuals may unconsciously forget memories which are troubling or traumatic.

Repression

A defense mechanism in which distressing thoughts, memories, or desires are excluded from conscious awareness.

Encoding Failure

A phenomenon where the brain fails to create a memory link to information, leading to its forgetting.