Examlex
An example of IBP via digital/interactive media is seen on a popular social media site.Potential customers go to this site voluntarily, based on a personal interest, and a brand exposure just happens to show up on the site in a "natural" way.
Labor
Occurs at about 40 weeks of pregnancy, or 38 weeks after conception; also known as childbirth.
Placenta
An organ that develops in the uterus during pregnancy, providing oxygen and nutrients to the growing baby and removing waste products from the baby's blood.
Neural Tube
is an embryonic structure that eventually develops into the brain and spinal cord during prenatal development.
Spina Bifida
A neural tube defect that results in spinal nerves growing outside of the vertebrae, often resulting in paralysis and developmental disability.
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