What Concept Refers to the Measure of Intensity of One

question 1

Multiple Choice

What concept refers to the measure of intensity of one media plan versus another, which takes into consideration both reach and frequency?

• A)unmeasured media
• B)gross rating points
• C)share of voice
• D)cost per thousand

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Definitions:

Adolescence

This is a critical phase of development where individuals experience both bodily and psychological growth, beginning at puberty and continuing until they are recognized as adults by law.

Gilligan

Carol Gilligan is a psychologist known for her work in ethical community and moral development, often criticizing theories by highlighting gender differences.

Morality of justice

Concerns principles of fairness, rights, and equality in ethical reasoning and decision-making.

Primitive instincts

Basic innate urges or behaviors that are thought to stem from early human history, vital for survival and reproduction.