A Distinguishing Feature of a Self-Liquidating Premium Is That It

question 105

Multiple Choice

A distinguishing feature of a self-liquidating premium is that it requires that the consumer

• A)mail in the premium to get reimbursed.
• B)pay most of the cost of the item received.
• C)buy two other items at regular price.
• D)already be loyal to the brand.

Identify personal brand associations and their importance in differentiation.

Understand the dynamics and fragility of reputations in the social media space.

Design and implement effective content and community-based strategies.

Recognize different types of personal brands and their strategies for engagement.

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Definitions:

Bundling

The practice of selling multiple products or services together as a single combined package, often at a discount compared to purchasing each one separately.

Downselling

Downselling involves offering a lower-priced alternative to a product or service a customer is considering, aiming to make a sale when the original item is beyond the customer's budget.

Upselling

A sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

Analytical CRM

A type of Customer Relationship Management (CRM) focused on capturing, interpreting, and analyzing customer data to improve decision-making and customer relationships.