What Are the Two Main Categories of Point-Of-Purchase Promotions? What

question 28

Essay

What are the two main categories of point-of-purchase promotions? What types of P-O-P formats or techniques can you name? (The text lists 16.) Now imagine yourself as a retailer specializing in a particular area -groceries, discount items, sporting goods, apparel, books, electronics, big-box items, etc.Describe how you would use at least three types of P-O-P techniques to merchandise, display, and promote various goods.

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Definitions:

Social Relationships

Connections between individuals based on mutual interests, social ties, or interactions that impact behavior and attitudes.

Traditional Organizational Structures

Hierarchical arrangements where authority flows from the top down, characterized by clear departmental boundaries and responsibilities.

Functional

Relates to the specific role or purpose something serves within a larger system or structure.

Divisional

Pertains to a business structure where operations are segmented based on product lines, markets, or geographical areas.