Scenario 15-5 Starting in Late 2010, Shoppers at a Number of Bloom

question 71

Multiple Choice

Scenario 15-5
Starting in late 2010, shoppers at a number of Bloom supermarkets will be able to watch commercials on small notebook-sized monitors as they stroll through the aisles. The devices, or 3GTV's as creator Automated Media Services calls them, will advertise products nearby ranging from macaroni noodles to peanut butter. The mini-televisions are part of a pilot program in nine of the grocer's locations in Maryland and Virginia to test the effectiveness of commercials at the point-of-purchase. Advertisers, which are growing increasingly frustrated by TiVo and DirectTV's fast-forwarding capabilities, will be able to pitch consumers at what Automated believes is the most crucial point in the sale process. The new technology could help grocery stores such as Bloom save money on circulars, but the transition will likely not come without conflict. Before the first 3GTV was even activated, one coalition group argued that the system would undercut parental authority by causing children to lobby for the product being advertised.(Danielle Douglas, "Bloom to Try Out In-Store TV Advertising System." Washington Post, November 1, 2010.)
-(Scenario 15-5) There are many different types of point-of-purchase displays. Which of the following best describes a shelf talker?

• A)any P-O-P unit that stands independently on the floor
• B)lighted signage used outside or in-store to promote a brand or the store
• C)a printed card or sign designed to mount on or under a shelf
• D)a smaller display designed to fit on counters or shelves

Understand the initial steps and preparation required for efficient filing.

Identify and differentiate among types of filing systems.

Recognize the importance of indexing rules in organizing records.

Acknowledge the need for security, accessibility, and preservation of records.

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Definitions:

Accuracy

The extent to which the outcome of a calculation, measurement, or specification matches the accurate value or a standard.

Audit Function

The process of examining financial records and transactions by a third party to ensure accuracy and compliance with accounting standards.

Financial Statements

Comprehensive reports created to present a company's financial performance, financial position, and cash flows over a specific period.

Audit Report

A formal statement issued by an auditor at the conclusion of an audit process, summarizing their opinion on an entity's financial statements.