Branded Entertainment Is Different from Product Placement in That It

question 87

Multiple Choice

Branded entertainment is different from product placement in that it

• A)would not exist without the marketer's support.
• B)displays the brand in novel ways.
• C)involves lower levels of exposure for a brand.
• D)simply sells space for the brand's presence.

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Definitions:

Developmental Stages

Distinct periods in an individual’s life which are characterized by unique physical, cognitive, and emotional developments.

Assimilation

In Piaget’s theory, the developing child’s process of interpreting the environment in terms of the schemas he already has.

Accommodation

In Piaget’s theory, the developing child’s process of changing his schemas based on his interactions with the environment.

Conservation of Number

A cognitive ability in children to understand that the quantity of something remains the same despite changes in its form or arrangement.