Customer Relationship Management, or CRM, Is Just What the Term

question 71

True/False

Customer relationship management, or CRM, is just what the term implies.It involves cultivating long-term relationships with customers.

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Definitions:

Emotional Arousal

The condition of feeling stirred up emotionally, which can involve physiological changes like increased heart rate.

Internalization of Standards

This refers to the process through which individuals adopt and integrate the values, norms, and behaviors considered appropriate in their society or culture into their personal value system.

Rules of Behavior

Guidelines or principles designed to govern conduct or actions within a specific context or society, often outlining acceptable and unacceptable behaviors.

Authority

The power or right to direct or control someone or something.