In Some Cases, Marketing Databases Are Expanded with More Detail

question 98

Multiple Choice

In some cases, marketing databases are expanded with more detail by adding ____ data, which reveals the characteristics of the neighborhood in which a person resides.

• A)demographic
• B)psychographic
• C)telegraphic
• D)geo-demographic

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Definitions:

Primary Groups

Close-knit groups such as family or close friends, characterized by long-term, intimate, and face-to-face interaction which significantly influences the attitudes and ideals of those involved.

Strong Moral Values

Principles or standards of behavior that are considered important and virtuous by a society or individual.

Self-Organizing Group

A group that forms and organizes itself naturally based on common interests or goals, often without a formal leadership structure.

Primary Group

A small social group characterized by close, personal, and enduring relationships, often significant in the development of social identity.