The Classic View of Public Relations Involves a Company's Efforts

question 94

True/False

The classic view of public relations involves a company's efforts to foster goodwill between itself and its many constituent groups.

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Definitions:

Aversive Stimuli

Unpleasant or noxious stimuli which an organism seeks to avoid or escape.

Partial Reinforcement

A conditioning strategy wherein a reward is not administered every time the desired behavior is performed, making a behavior more resistant to extinction.

Continuous Reinforcement

A method of learning that entails giving a reward after every desired behavior.

Ratio Schedule

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.