In the Early 1990s, Jacquelyn Ottman Wrote a Book That

question 115

Multiple Choice

In the early 1990s, Jacquelyn Ottman wrote a book that predicted a new marketing revolution, which didn't really occur at the time, but is growing and becoming quite popular now.What is it?

• A)buzz marketing
• B)influencer marketing
• C)green marketing
• D)viral marketing

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Definitions:

Hemoglobin

A molecule found in red blood cells responsible for transporting oxygen from the lungs to the tissues of the body and bringing carbon dioxide back from the tissues to the lungs.

Hemolymph

A fluid equivalent to blood in most invertebrates, occupying the hemocoel and performing similar functions such as nutrient transport and waste removal.

Globulin

One of a class of proteins in blood plasma, some of which (gamma globulins) function as antibodies

Erythropoietin

A peptide hormone secreted mainly by kidney cells; stimulates red blood cell production.