'I Liked the Ad,but What Was It For?' Describes Advertising

question 53

Multiple Choice

'I liked the ad,but what was it for?' describes advertising that has failed because of a flaw in the ________ strategy.

• A)media
• B)marketing
• C)advertising
• D)creative
• E)research

---

Definitions:

Diffusion

The method whereby a new idea is spread via specific pathways over a period among individuals within a social network.

Trialability

Refers to the extent to which an innovation can be tested or experimented with on a limited basis before making a full-scale adoption decision.

Innovation

Innovation involves the introduction of something new, such as an idea, method, or device, aimed at improving processes, products, or services.

Diffusion

In a business context, the process by which a new idea, product, or practice spreads within an organization or society.