Why Would Marketers Want to Communicate About Their Company's New

question 25

Multiple Choice

Why would marketers want to communicate about their company's new ways of working to ensure that people and the planet are not adversely affected by the company's pursuit of profit?

• A)The messages can help a company become certified.
• B)The messages can make the company more responsible.
• C)The messages make the company seem more self-interested.
• D)The messages can establish trust and set the company apart.
• E)The messages can provide verification that reassures consumers.

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Definitions:

Investing Activities

Transactions and events related to the acquisition and disposal of long-term assets and other investments not included in cash equivalents.

Free Cash Flow

The amount of cash generated by a business after accounting for capital expenditures, essential for expansion, dividends, and debt repayment.

Dividends

Payments made by a corporation to its shareholders, often as a distribution of profits.

Operating Activities

Transactions and events related to the primary operations of a business, including revenue and expense activities.