Examlex
Explain the concept of integrated marketing communications.
Intermittent Reinforcement
A conditioning schedule in which a reward or punishment is not administered every time the desired response is performed.
Extinction
In behavioral psychology, the process through which a conditioned response decreases or disappears after the conditioned stimulus is repeatedly presented without the unconditioned stimulus.
Continuous Reinforcement
A learning process in operant conditioning where a behavior is reinforced every time it is exhibited, leading to quicker acquisition of the behavior.
Saccharin-Flavored Water
A solution used in experiments, typically involving taste preference or aversion, containing saccharin as an artificial sweetener.
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