Examlex
List four categories of things that a marketer can brand,giving one example of each.
Original Buyer
The first individual or entity that purchases a product or service directly from the seller or manufacturer.
Benefit of the Bargain
A principle in contract law that allows a party harmed by a breach to recover the value of what they were promised in the contract.
Rescind
To cancel a contract.
Seller
An individual or entity that offers goods or services for sale to consumers or other businesses.
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