Explain the Concept of Brand Image and Brand Values,why It's

question 73

Essay

Explain the concept of brand image and brand values,why it's important and how it relates to brand positioning.

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Definitions:

Sales Returns

Transactions where customers return previously purchased merchandise, leading to a reduction in sales revenue.

Allowance for Doubtful Accounts

An accounting provision representing the estimated amount of receivables that may not be collected, reducing the accounts receivable balance to its net realizable value.

Net Realizable Value

The estimated selling price of goods, minus the costs of their sale or disposal, used in valuing inventory and accounts receivable for financial reporting.

Write-Off

A write-off involves removing an asset from the financial statements because it is no longer collectible or has no value.