Which of the Following Statements Describes a Way in Which

question 21

Multiple Choice

Which of the following statements describes a way in which a brand communication plan differs from an advertising plan?

• A)A brand communication plan's target market includes more than just consumers.
• B)An advertising plan is more likely to maximise all the various touch points.
• C)Audiences are more likely to overlap in an advertising plan.
• D)The communication objectives tend to be narrower in scope with a brand communication plan.
• E)None of the above;the plans are identical in nature.

---

Definitions:

Discount Rate

In finance, it's the interest rate the Federal Reserve charges banks for borrowing funds, used to control money supply.

Net Present Value

A method used in finance to assess the profitability of an investment by calculating the present value of its expected future cash flows minus the initial investment cost.

Investment

The action of allocating resources, usually money, with the expectation of generating an income or profit.

Interest Rate

The percentage of a sum of money charged for its use, often expressed as an annual percentage on loans or earned on savings.