________ Is an Independent Auditing Group That Represents Advertisers,agencies and Publishers.Its

question 72

Multiple Choice

________ is an independent auditing group that represents advertisers,agencies and publishers.Its mission is to achieve credibility for circulation claims and form a basis for setting rates.

• A)The Audit Bureau of Circulations (ABC)
• B)The Circulation Audit Board
• C)Roy Morgan Research
• D)The Australian Standards Board
• E)None of the above verify circulation and readership.

---

Definitions:

Randomly Assign

The process of allocating people or resources to groups or categories in a way that lacks any specific pattern, order, or objective.

Systems Theory Approach

A perspective that views entities as open systems interacting with their environments and emphasizes the interrelatedness of components within an entity.

Input-Process-Output Model

A framework used to understand how groups transform inputs (resources, information, etc.) through processes (communication, decision-making) to produce outputs (solutions, decisions).

Social Exchange Theory

A theory suggesting that human relationships are formed based on a subjective cost-benefit analysis and the comparison of alternatives.