Which of the Following Statements Regarding Average Frequency And/or Cumulative

question 11

Multiple Choice

Which of the following statements regarding average frequency and/or cumulative frequency distribution is FALSE?

• A)Most planners prefer to use average frequency instead of frequency distribution.
• B)Average frequency can give the planner a distorted idea of the plan's performance.
• C)The cumulative frequency distribution method is more revealing than the average frequency method of reporting repetition.
• D)To figure the average frequency for a TV schedule,you need only two numbers: the target audience ratings points and estimated reach.
• E)Media planners can also calculate the average frequency using total impacts and unduplicated reach.

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Definitions:

Rational Economics

An approach to understanding economic behavior that assumes individuals act based on logical calculations to maximize utility or profit.

Socialism

A political and economic theory advocating for the means of production, distribution, and exchange to be owned or regulated by the community as a whole.

Economic Theories

The body of knowledge concerning the production, consumption, and transfer of wealth, formulated as models and principles that aim to explain economic behaviors and predict outcomes.

Power Distribution

The way in which authority, influence, and resources are allocated and exercised within an organization or society.