Which of the Following Activities Best Describes 'Connection Planning

question 8

Multiple Choice

Which of the following activities best describes 'connection planning'?

• A)Deciding how advertisers can use media to connect with consumers
• B)Investigating how consumers use media to connect with one another
• C)Planning how to create a media-drenched environment
• D)Determining how to change consumers' use of media
• E)Connecting media plans with channel plans

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Definitions:

Availability Heuristic

A quick mental approach that depends on the first examples that are thought of when assessing a particular subject, idea, technique, or choice.

Critical Thinking

The ability to analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments and solve problems.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Framing Effect

The influence on decision making caused by the way information is presented, rather than the actual information itself.