Imagine You Have Been Hired to Help with the Marketing

question 7

Essay

Imagine you have been hired to help with the marketing of a local chain of three motorcycle repair shops that are expanding into a broader region,with locations opening in two more cities.Describe how you could apply the principles of multimedia,using messages in newspapers,magazines,packaging,out-of-home advertising and directories.

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Definitions:

Fixed Expenses

Costs that do not fluctuate with changes in production level or sales volume.

Variable Expenses

Costs that vary directly with the level of production or sales volume, such as raw materials or sales commissions.

Margin of Safety

The difference between actual sales and the break-even point, indicating the extent to which sales can decline before losses begin.

Net Operating Income

The profit a company generates from its core business operations, excluding expenses and revenues from non-operating activities.