Which of the Following Statements Is True of Advertising in Broadcast

question 9

Multiple Choice

Which of the following statements is true of advertising in broadcast media?

• A)Broadcast messages are static.
• B)Broadcast messages may be bought by centimetres of film.
• C)Broadcast messages are fleeting.
• D)The direct route to persuasion is often uppermost in the ad strategy.
• E)Broadcast is a medium of space.

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Definitions:

Low-Mach

Low-Mach refers to individuals with a low Machiavellian orientation in personality psychology, characterized by honesty, trustworthiness, and a preference for not manipulating others for personal gain.

Type A Personality

A temperament characterized by high levels of competitiveness, self-driven urgency, and a constant sense of time pressure.

High-Achieving

Relating to individuals or groups that consistently exceed standard expectations or goals.

Multi-Tasker

An individual capable of handling multiple tasks simultaneously with efficiency.