Television Has the Ability to Create a Brand Image and Personality

question 61

True/False

Television has the ability to create a brand image and personality in a way that no other medium can.

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Definitions:

Social Network Theory

A framework used to analyze the structures of social relationships and the effects of these structures on individuals and communities.

Platform Relevant Messages

These are messages tailored to fit the specific characteristics and audience of a particular platform, ensuring effective communication.

Periscope

A live video streaming app that was owned by Twitter, allowing users to broadcast and explore the world through live video.

Facebook Live

A feature of the Facebook social media platform that allows users to stream live video to their followers or to the public, often used for events, announcements, and interactive engagements.