________ Specifies How the Budget Has Finally Been Allocated in the Plan,and

question 10

Multiple Choice

________ specifies how the budget has finally been allocated in the plan,and takes into account factors such as seasonality,geography and audience segments.

• A)Image transfer
• B)Average frequency
• C)Effective frequency
• D)Media weighting
• E)Optimum frequency

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Definitions:

Proportional

Relating to or denoting a relationship where quantities or sizes are in direct relation to each other.

Tax Tables

A set of charts provided by the IRS that help taxpayers determine the amount of federal income tax they owe based on their income level and filing status.

Tax Rate Schedules

Detailed charts provided by the IRS that determine the amount of tax an individual or entity owes based on their income level.

Progressive Tax Structure

A taxation system where tax rates increase as the taxable amount increases, resulting in higher income earners paying a larger percentage of their income in taxes.