Media Buyers Are Important Information Sources for Media Planners

question 16

True/False

Media buyers are important information sources for media planners.They are close enough to day-to-day changes in media popularity and pricing to be a constant source of inside information.

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Definitions:

Download Time

The amount of time required to transfer data from the internet to a user's device.

Website Navigation

The design and organization of a website that allows visitors to easily find and access information.

Consumer-To-Marketer

A communication or interaction dynamic where consumers directly convey their needs, preferences, or feedback to marketers or manufacturers.

Communication Capabilities

The range of tools and techniques an organization or individual possesses for effective information exchange.