To Inform and Gain Understanding Are Appropriate Objectives for Which

question 62

Multiple Choice

To inform and gain understanding are appropriate objectives for which advertising effect?

• A)Perception
• B)Cognition
• C)Affective
• D)Persuasion
• E)Transformation

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Definitions:

Building Blocks

Fundamental components or elements from which something is constructed.

Experience

The knowledge or skill acquired by a person through direct involvement in or exposure to events or activities.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Emotional Traumas

Deeply distressing or disturbing experiences that can have long-lasting psychological impact.