A Major Point of Difference for Web Advertising from Other

question 24

Multiple Choice

A major point of difference for web advertising from other advertising is that:

• A)it is more fun
• B)it is more like two-way communication
• C)it is difficult to connect with consumers
• D)there is no difference

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Definitions:

Service Revenue

Income earned by a company for performing a service rather than selling physical goods.

Salaries and Wages Expense

The total amount paid to employees for services rendered during a specific period; considered an operating expense.

Unearned Subscription Revenue

Income received from subscriptions before the service has been fully delivered or the term of the subscription has been fulfilled.

Liability

Financial obligations or debts that an entity owes to another party, which need to be settled over time through the transfer of economic benefits including money, goods, or services.