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Which of the Following Is a Design Principle That Guides

question 5

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Which of the following is a design principle that guides designers as they lay out an ad?


Definitions:

Projective Test

A personality assessment test that presents individuals with an ambiguous stimulus and asks them to describe it or tell a story about it to project their own meaning onto the stimulus.

Personality Test

A questionnaire or other standardized instrument designed to reveal aspects of an individual's character or psychological makeup.

Behavioral Activation System

A psychological concept referring to the brain system that regulates pursuit of rewards, motivating approach behaviors.

Gray's Reinforcement Sensitivity Theory

A theory that suggests differences in an individual's sensitivity to reward and punishment motivate differences in personality, behavior, and psychopathology.

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