A Normative Statement

question 158

Multiple Choice

A normative statement

• A) depends on someone's values.
• B) cannot use the word "should."
• C) says what is currently believed about the way the world operates.
• D) must be tested to determine if it is correct.
• E) can be tested to determine if it is correct.

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Definitions:

Product Extension

A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.

Brand Recognition

The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.

Brand Messaging

Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.